On this episode of OWN IT, we’re talking to Victoria Roedel of Ice Cream Social. Her experience includes time at both big agencies and big brands. She co-founded Ice Cream Social, which is a digital media and content firm, in 2020. They have PepsiCo, among other brands, on their client list.
And yes … they actually have three ice cream trucks which are incorporated into their business.
Victoria is also a foodie and rides a Vespa, which as you’ll hear sparked a bit of a coincidence with me! So much fun!
We so love the creativity and energy Victoria brings to the industry. I’m sure you’ll enjoy it, too.
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Significant career setbacks, like being laid off due to unforeseen global events (e.g., COVID-19), can unexpectedly open doors to entrepreneurial ventures and the pursuit of long-held dreams. What initially seems like a challenge can become the catalyst for starting your own business.
In a crowded industry, standing out requires originality and authenticity. Victoria and her partner started their agency, Ice Cream Social, out of an ice cream truck to embody their brand values and passion, creating a memorable identity that resonated with clients and the public.
The advertising industry is shifting towards more independent agencies with smaller, specialized teams. This model, often supported by technological advancements like AI, allows for greater flexibility, efficiency, and a focus on niche areas, making entrepreneurship more accessible.
The advertising industry has historically been male-dominated, making it an "uphill battle" for women to reach leadership positions. Women often face pressure to adopt certain "strong" personas to succeed, leading to burnout. Increasing female representation at the top is crucial for fostering more empathetic workplaces with better benefits and work-life balance.
For women especially, owning an agency is a powerful way to create wealth and control their financial destiny, addressing issues like the pay gap. By setting your own terms and deciding your own compensation, entrepreneurship offers a direct path to financial empowerment.
