On this episode of OWN IT, we’re talking to Sara Eolin and Veronica Diaferia from Tinygiant. Tinygiant is a Canne’s Silver Lion award-winning production company that has worked with an incredible roster of the world’s biggest brands and agencies. Their big selling point is they offer the intimacy of a boutique firm at the speed and scale of a production company that does big work.
We had such a fun time exploring their paths to ownership, the work they do and their thoughts on how we can keep chipping away at the gender gap in agency ownership. They are so much fun and have so much energy.
You’ll love this episode.
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Many aspiring entrepreneurs get bogged down by anxieties about all the things that could go wrong or the perceived difficulty of starting a business. While calculated risks are important, overthinking can lead to inaction. Many aspects of ownership are learnable, and it's crucial not to let self-doubt prevent you from taking the leap.
Starting a business can be a lonely journey, especially for women owners who often face unique challenges and a lack of representation. Finding another woman with shared values and drive can turn a solitary endeavor into a collaborative and supportive partnership, making the process less daunting and more effective.
In a world where many feel it's impossible to "have it all," especially for working mothers, owning your business provides the flexibility and control to integrate work with personal life. This allows for better work-life balance, fitting the business to your needs rather than the other way around, and ultimately leading to a more fulfilling experience.
