How Valerie Moizel, CEO and Chief Creative Officer of The Woo and host of She Dynasty, Owns It

Today I’m talking to Valerie Moizel, CEO and Chief Creative Officer of The Woo, a creative agency based in Los Angeles, California. Valerie is also founder of She Dynasty, an inspiring podcast and supportive community of ambitious women from different fields, backgrounds and passions turning their visions into realities. 

We are of like mind. And learning from her was an honor. Enjoy my conversation with Valerie Moizel.

Connect with her on LinkedIn and check out her podcast She Dynasty. 

Also, if you’re enjoying the show, please subscribe, then rate and share it on your podcast service of choice. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at untilyouownit.com.

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Key Takeaways

EPISODE: Valerie Moizel


1. The Power of Mentorship | [00:08:43]

One conversation or one person's suggestion can significantly alter the course of an entire career or life. This highlights the profound impact that even small acts of mentorship or guidance can have, especially for individuals who lack traditional role models.

2. Challenge Conventional Definitions of "Woman-Owned" | [00:17:41]

The traditional definition of "woman-owned" often requires 51% or more ownership, which can marginalize women who own a significant, but smaller, percentage of a business. It is important to recognize and celebrate female ownership regardless of the exact percentage, as this broader recognition can empower more women.

3. Embrace Emotion and Emotional Intelligence in Leadership | [00:21:01]

In a male-dominated business world, women are often taught to suppress emotions. However, emotion and passion can be powerful drivers in business. By leaning into emotional intelligence and caring about how staff and people feel, leaders can foster better understanding and growth, even if it means having difficult conversations.

4. Overcoming Fear of "Power" Language | [00:24:07]

Words like "rule" and "power" often carry negative connotations when associated with women in business. This societal conditioning can hold women back from embracing strong, dominant language. It's crucial for women to redefine and embrace these terms as positive indicators of strength and success, just as men do.

5. The Value of Cross-Mentorship and Community | [00:32:07]

Building a supportive community, especially among women, is vital for success. Cross-mentorship, learning from both younger and older generations, and fostering an environment where women support rather than compete with each other, can lead to incredible opportunities and personal growth.

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