On this week's episode of Own It, we’re talking to Tiffany Holland of Consiglieri. Her firm counsels brands and their executives on how to shift from campaign-oriented marketing to playing offense with 365-day intentional, modern marketing approaches. She developed that perspective after a career on both the agency and brand side where she was part of the digital teams at T-Mobile and Nordstrom.
Tiffany and Christy had such a fun conversation about her journey, her perspectives on marketing and, of course, her thoughts on closing the gap in agency ownership that exists in our business. We also learned she spends a lot of her time away from the agency serving in leadership positions in youth and family services organizations in her community. We love that so much.
And you’re going to love this episode.
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Having strong role models, particularly women who have achieved professional success while maintaining work-life balance, is crucial for inspiring and guiding one's career path. These mentors provide valuable insights, encouragement, and practical advice at critical junctures, fostering confidence and a belief in one's capabilities.
Many large organizations struggle with siloed marketing departments, leading to inefficiencies and a lack of holistic vision. There's a significant need for external expertise to streamline marketing operations, modernize approaches, and ensure all teams are working towards common, measurable goals, rather than just individual department objectives.
The traditional perception of corporate jobs as "secure" is diminishing due to frequent layoffs. Starting a new business, while seemingly riskier, can offer greater control over one's work, time, and destiny, potentially making it a less risky option in the long run compared to the uncertainties of corporate employment.
Female agency owners can bring a vital perspective to the advertising industry by ensuring the customer remains at the center of marketing efforts. They are adept at questioning "why" behind strategies, fostering a deeper understanding of consumer needs, and developing solutions that benefit both short-term business goals and long-term brand building.
Regardless of current circumstances, simply opening oneself to the idea of entrepreneurship and contemplating what it would entail can enhance one's current professional capabilities. Thinking like an entrepreneur, identifying skill gaps, and seeking to understand various facets of a business can improve performance and open unexpected opportunities.
