How Tevis Houston of Friends Everywhere, Owns It
On this episode of OWN IT, we’re talking to Tevis Houston of Friends Everywhere. Her creative studio is a little over a year old and helps brands connect with their communities through what she calls transformative visual storytelling and seasonal campaigns. She has a lot of experience and work in the fashion and youth culture spaces and has driven award-winning work for brands like Levi’s, Vans, Spanx and Roxy.
We talked about her journey, how she’s built a strong professional network, her thoughts on measuring success, and of course, what we can do to close the gap in agency ownership among women.
We loved this episode for lots of reasons and learned so much. We know you will, too.
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Key Takeaways
EPISODE: Tevis Houston
1. The Power of Community in Professional Growth | 00:13:55
Tevis Houston emphasizes the significance of communities, especially female-first groups, for shared learning and mutual support. She highlights that these communities offer opportunities to connect with diverse perspectives and experiences, fostering an environment where individuals can learn from each other and collectively find better ways of doing things, rather than adhering to traditional, singular approaches. This approach is more fulfilling and effective than traditional networking.
2. Redefining Success Beyond Traditional Metrics | 00:19:30
Tevis discusses how success should be redefined from traditional corporate metrics like titles, salaries, or project size, to a more human-centered approach. For her, success means working with great people and brands in a more flexible, empathetic, and human way. It's about building something that "feels good and means well and tries hard," prioritizing these qualitative aspects over purely quantitative achievements.
3. Addressing the Scarcity of Women in Agency Ownership | 00:22:10
Tevis points out that the traditional ways of running businesses are not conducive to women thriving in agency ownership. She argues for the need for more openness to different working styles, empathy, and a slower pace to accommodate the demands of managing both professional and personal life. For more women to succeed as founders, they must be empowered to create their own paths rather than simply emulating existing models.
4. The Value of Diverse Perspectives for Brand Success | 00:23:23
Tevis asserts that a lack of female agency owners harms the industry and brand creativity by limiting diverse perspectives. She believes that incorporating more women in leadership roles naturally leads to a more holistic approach to brand building. This not only creates more empathetic brands that resonate better with their target audience but also contributes to long-term success and longevity, even if it means foregoing some short-term gains.
5. Embracing Imperfection and Seeking Complementary Partnerships | 00:26:48
Tevis advises aspiring leaders not to wait until they know everything to move forward. She emphasizes the importance of finding partners who excel in areas where one might be weaker, highlighting that it's okay to make mistakes as they are crucial for learning and growth. This approach encourages collaboration and leverages diverse strengths to achieve collective success.
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