In this episode of Own It, Christy Hiler talks to Susan Lee Colby and Kathy Sjogren, co-owners of Grace Creative in Los Angeles. It is the only women-owned marketing and advertising agency focused on women over 50.
We encourage you to connect with both of these incredible owners on LinkedIn and check out the some of the brilliant work their agency Grace Creative has done. Especially their Girls Gone 50 blog, It is so good.
Also, join us in our celebration of women and non-binary ad agency owners by rating and sharing this podcast on Apple Podcasts, Audible, Spotify, Stitcher or wherever you get your podcasts.
If you or someone you know is a badass female or non-binary agency owner, we want to know about them. Just drop their information off at our website at untilyouownit.com.
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The advertising industry needs more diverse perspectives—not just in terms of gender, but also cultural backgrounds and age—to create more interesting and authentic campaigns. The current dominance of a single demographic's viewpoint limits creativity and relatability.
Women often take on multiple roles as caretakers, mothers, and community members, which provides them with unique "CEO of life" experience. This experience, encompassing multitasking and nurturing, makes them highly capable and effective leaders in business, particularly in a "people business" like advertising.
A significant barrier preventing more women from becoming agency owners is fear—fear of the unknown, of failure, and of not having all the answers. However, it's essential to embrace continuous learning, be brave, and not be afraid to "stumble" or ask questions, as no one knows everything in a constantly evolving industry.
There is a significant market opportunity in authentically speaking to women over 50, a demographic with increased free time, financial resources, and wisdom. Historically, advertising to this group has been inauthentic, focusing on limiting stereotypes. Grace Creative aims to change this narrative by presenting their experiences and aspirations truthfully, thereby connecting with them on a deeper, more meaningful level.
