How Steph Belsky from Love of Good, Owns It
On this week's episode of Own It, we’re talking to Steph Belsky from Love of Good. It is redefining cause marketing from the agency side of things. Their specialty is facilitating alliances and relationships among talent, non-profits and brands. Their work is not only outstanding, but does good in the world.
She also shares a lot of her journey and thoughts on how to change the world via her own podcast. She’s the host of Missed Opportunities for Good, which we highly recommend.
We talked about her new journey into motherhood, her journey through the marketing world and her thoughts on closing the gender gap in agency ownership. Steph is so inspiring. You’ll love this episode.
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Key Takeaways
EPISODE: Steph Belsky from Love of Good
1. The Power of Authenticity and Vulnerability in Professional Storytelling | [00:28:24]
Steph emphasizes the importance of sharing one's full story, including difficult experiences like mental health challenges. She recounts how she previously omitted these details in interviews, realizing it was a disservice to herself and prevented her from living authentically. Sharing vulnerabilities allows for genuine connection and can inspire others, turning personal struggles into strengths and sources of light.
2. The Critical Role of Representation and Mentorship in Empowering Women | [00:37:16]
Steph highlights that seeing is believing—representation is crucial for women to envision themselves in leadership and ownership roles. She notes that much of her career was dictated by men, and it was only recently she realized the impact of male authority figures. The "Until She Owns It" movement and similar initiatives are vital for creating a sea change by showcasing successful women agency owners, inspiring others to pursue similar paths.
3. The Journey of Entrepreneurship: Embracing Pivots and External Validation | [00:35:48]
Steph's career path demonstrates a continuous willingness to pivot and adapt. She initially sought external validation for her ideas, often changing direction when met with resistance. While acknowledging this was sometimes a "blessing and a curse," her ability to not stay too attached to one idea and instead explore new opportunities ultimately led her to create Love of Good, aligning her passion with a viable business model.
4. Asking for Help is Not Selfish, It's Essential for Success | [00:39:57]
Reflecting on her journey, Steph advises new entrepreneurs, particularly women, not to go it alone. She admits to a past belief that she had to prove her capabilities independently, which was detrimental. Her key takeaway is that asking for help isn't a weakness but a necessary step. It allows others to contribute and support, fostering a community that helps achieve goals, and withholding that opportunity from others can be a form of selfishness.
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