On this week's episode of Own It, we’re talking to Sonja Anderson of zö agency. Her firm champions the change-makers. It is a proud woman-owned marketing department for small to midsized businesses.
We talked about her journey to ownership, the reasons behind her focus on small to midsize businesses and, of course, her take on the challenge of growing women-owned agencies. We also talked a bit about her passion for traveling, which we love.
We're sure you’ll enjoy this episode.
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Sonja recounts her journey as a young immigrant without papers or a home, highlighting how facing significant adversity from a young age instilled in her a strong sense of intestinal fortitude, stamina, and grit, which she believes has been a foundational element of her success.
Sonja emphasizes her "insatiable curiosity" as a key driver for her success. She explains how this curiosity led her to learn every aspect of traditional media, even skills outside her initial role like graphic design and video production, which later enabled her to build a comprehensive agency. This drive for knowledge also extends to her personal life, where she pursues higher education purely out of interest.
Sonja explains that ownership provides the freedom to define one's own success and create a work environment aligned with personal values. For her, this means working with "change-makers" and marginalized communities, allowing her to imbue her business with a deep sense of purpose and advocacy.
Sonja and the host discuss the importance of modeling ownership for younger women. Sonja shares how her children, initially questioning her work-life balance, now see her as a superhero and model for their own careers. The discussion highlights that seeing women in leadership roles, particularly agency ownership, can inspire others to pursue similar paths.
