How Randi Matthews of Multi-Hyphen Media, Owns It
This week on Own It, we’re talking to Randi Matthews of Multi-Hyphen Media. Her agency bills itself as a hybrid of math and magic and specializes in entertainment and influencer marketing along with social strategy. And it’s the perfect place for Randi, a former NCAA Division I track and field athlete who came up through the broadcasting and entertainment agency world.
We talked about her journey to ownership and experiences along the way, our children and more. The diverse perspectives these agency owners bring to us here are so fascinating and insightful. We're excited for you to learn more about her.
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Key Takeaways
EPISODE: Randi Matthews of Multi-Hyphen Media
1. The Value of Mentorship and Networking | 00:22:30
Randi emphasizes the importance of women in leadership roles actively supporting other women. This includes inviting them to networking events, mentioning their names in rooms where they aren't present, and generally extending oneself to create bridges for aspiring female entrepreneurs. She also highlights the value of formal and informal mentorship in guiding newer entrepreneurs through logistical challenges like setting up taxes or creating business plans.
2. Entrepreneurship Requires Self-Assessment and Niche Finding | 00:25:25
Before embarking on an entrepreneurial journey, Randi advises a thorough self-assessment of one's skills, strengths, and weaknesses. She notes that entrepreneurship isn't for everyone and requires qualities like being a self-starter and comfortable with networking. Once this assessment is done, finding a niche and specializing in it is crucial, as one cannot do everything. This specialization helps define what sets your business apart.
3. Cultivating a Strong Personal and Business Brand | 00:26:58
Randi stresses that as an entrepreneur, you are your brand, and your business is a brand. It's essential to be clear on your story, narrative, and how you want to be perceived. Establishing clear boundaries for your brand and understanding the takeaways you want people to have after interacting with you are vital for building a strong and recognizable brand identity.
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