How Rachel Brandt and Madeline Meade from Corner Table Creative, Own It
On this episode of Own It, we’re talking to Rachel Brandt and Madeline Meade from Corner Table Creative. These two agency dynamos joined forces just this year to create Corner Table Creative. It is a New York City-based firm focused on helping brands make memorable connections.
These partner conversations are so much fun because we get twice the perspective. Madeline came to New York City wanting to be a jewelry designer, which she still does occasionally. Rachel originally wanted to be a choreographer. The advertising world grabbed them and now they’re together at Corner Table Creative.
We had such a fantastic conversation. You’re going to love their journeys and perspectives.
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Key Takeaways
EPISODE: Rachel Brandt and Madeline Meade
1. The Power of Relationships and Community in Agency Growth | 00:16:03
The guests emphasize that strong client connections and a supportive community, especially among other female agency owners, were instrumental in their agency's rapid growth. They started securing clients before even having a website or full branding, showcasing that relationships and trust can precede traditional marketing efforts. This highlights the value of networking and mutual support in the early stages of a business.
2. Disruption and Adaptability as a Business Advantage | 00:20:25
For new agency owners, a willingness to disrupt established norms and not be "precious" about initial plans or processes is crucial. The agency started without a logo or perfect plan, adapting their methods as they grew. This approach allows for nimbleness and continuous evolution, which is vital in a fast-changing industry like advertising.
3. Challenging Self-Imposed Limitations and Dreaming Bigger | 00:21:47
One guest shares a personal anecdote about initially seeing herself as a "solid number two" in her career, a self-imposed limitation influenced by what she observed around her. Breaking free from this mindset and allowing herself to dream bigger was a pivotal moment that quickly led to agency ownership. This lesson encourages aspiring owners to question their internal boundaries and societal perceptions.
4. The Value of Empathy and Care in Creative Work and Team Building | 00:24:34
The discussion points out that a lack of female agency owners can hurt the industry by reducing the presence of empathy. The speakers highlight the importance of empathy in connecting with clients' audiences and in nurturing a safe and valued environment for their own team. This suggests that incorporating empathy leads to more impactful creative work and a stronger internal culture.
5. Prioritizing Hard Conversations for Strong Partnerships | 00:33:58
To maintain a strong and healthy partnership, the guests established a monthly "hard stuff chat" to openly discuss feelings, challenges, and areas for improvement. This structured approach to difficult conversations is crucial for addressing issues transparently and protecting the integrity of the partnership, which is vital for the business's long-term success.
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