In this week's episode of OWN IT, we’re talking to Michelle Edelman of PETERMAYER. Michelle is an ad industry veteran She’s served on the boards at the 4A’s and is currently serving on the board at AMIN Worldwide. She’s been at PETERMAYER in New Orleans for 10 years.
Michelle grew up thinking she would be a doctor. She actually went to medical school before opting for public affairs and healthcare marketing which led her to the industry we so love.
As you can imagine, the perspective she brings to the table is quite different and interesting.
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Working in an agency requires constant adaptation and quick learning due to complex client operations and evolving business landscapes. Michelle emphasizes that despite the fast-paced environment, agencies historically afforded slightly more time for deep understanding compared to today's instant demands, highlighting the perpetual need to "drink from the fire hose."
Michelle discusses how her experience on the agency side gave her empathy for her previous agency partners. She realized that creatives learn and require different insights, and without direct opportunities to connect with customers, advertising might not resonate as effectively as it should.
Michelle shares a pivotal story from Peter Mayer's handling of Hurricane Katrina, where the agency prioritized the safety and well-being of its employees above all else, ensuring job security during a crisis. This demonstrated a values-driven leadership that deeply influenced Michelle and reinforced her belief in treating people well and respectfully.
Michelle highlights the significant hurdles women encounter when seeking financing for business ownership. She describes feeling scrutinized in ways male counterparts might not be, with questions about commitment despite extensive experience. This reflects a broader systemic issue of bias in financial institutions and the need for greater access and equitable treatment for women in funding.
Michelle views business ownership as a profound responsibility, akin to parenthood, requiring deep self-insight and resilience. She stresses the importance of fostering a supportive network and being prepared for unforeseen challenges. However, she also frames it as an unparalleled opportunity to create positive impact, provide opportunities, and inspire joy and satisfaction in others, especially by mentoring and empowering the next generation of female leaders.
