On this episode of OWN IT, we’re talking to MaryBeth Adduci and Karin Rose of 6. We’re going to explore a different angle to ownership with this dynamic duo. MaryBeth and Karin are both creatives and met as creative partners at DDB in Chicago. They started 6 to build an agency that focused on what they call work that matters.
But the two still freelance as a creative team for others. The combination of those approaches puts a different spin on ownership and models an interesting hybrid approach that is quite inspiring.
We had a wonderful conversation about their journey, ownership and what needs to change for more of what they have done to be possible for others.
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MaryBeth and Karin developed a hybrid business model where they founded their own agency, "6," while also continuing to freelance as a creative team for other, often larger, agencies. This approach allows them to build their agency intentionally and pursue purposeful work without being solely dependent on its immediate success, while also staying connected to broader industry opportunities and larger brands.
Building an agency requires a robust network of friends, associates, and particularly other female business owners who are willing to share advice and support. In moments of difficulty, seeking help and guidance from this network is crucial, as many are willing to assist. This collaborative spirit, like the hosts mentioned in the podcast, is essential for navigating challenges and fostering growth.
Ownership demands bravery, as it involves taking risks and confronting the possibility of failure. Understanding that setbacks are part of the learning process and not the end of a career is vital. Developing resilience and a willingness to "stick your neck out" are key traits for entrepreneurs.
It is crucial for new agency owners to ask for help and not feel pressured to know everything. Surrounding oneself with brilliant people and not being afraid to ask questions allows for growth and learning. Many people are willing to offer assistance, making it a powerful resource for success.
