On this episode of OWN IT, we’re talking to Lee Deas from Obviouslee. She started her agency when she was 25 with no money or capital investment. She actually taught salsa dancing to make ends meet while she built it. Almost 20 years later, she’s built an amazing agency that does awesome work.
Lee is a force. And you’ll get that in the conversation today. We talked about her lessons learned throughout her two decades of building her agency, her influences along the way, and, of course, what she thinks we need to do to get more women in the role of ownership in our business.
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Confidence isn't something one is born with, but rather developed through consistently placing oneself in challenging situations, experiencing the outcomes, and realizing they weren't as daunting as anticipated. This repeated exposure and successful navigation builds resilience, which is the foundation of confidence.
Modern leadership, especially in the wake of significant events like a global pandemic, necessitates full transparency and high communication with teams. Furthermore, effective leaders must prioritize continuous self-work and self-care to remain grounded, present, creative, and innovative, especially when guiding others through uncertainty.
Starting a business can be viewed as a practical, real-world alternative to graduate school. The potential financial loss in the initial years of an entrepreneurial venture might be comparable to, or even less than, the cost of a graduate degree, yet it provides invaluable real-life experience and lessons that are directly applicable to building and running a business.
For aspiring entrepreneurs, it's crucial to be comfortable with fear and possess strong resilience. The journey involves constant setbacks, such as losing employees, clients, or facing financial downturns. Viewing these "losses" as opportunities for learning and innovation rather than failures is vital for long-term success and happiness in entrepreneurship.
