On this week's episode of Own It, we’re talking to Kelly Bayett from Love Song and Barking Owl. She owns not one, but two audio production companies. Her work has touched many aspects of the advertising and agency world, so she not only has the ownership experience to share, but a unique perspective on the greater advertising world.
We talked about her inspirations and challenges along the way to own two companies, her perspective on the advertising business and how the music business compares, and, of course, her thoughts on closing the gap in agency ownership. This was such a fun conversation. We're sure you’ll enjoy it as much as we did.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Kelly attributes much of her success to trusting her intuition and remaining flexible, rather than adhering to a strict business plan. She describes how unexpected opportunities, like bringing on an Oscar-winning composer, enriched her company in ways a rigid plan would not have allowed. This approach fosters adaptability and allows for growth that might not be foreseeable.
Kelly observes that men are often more confident in putting themselves forward for business ownership compared to women. She suggests that women often perceive personal challenges, like balancing family life, as greater hurdles, leading to hesitation in pursuing ownership. She encourages women to recognize their power to reshape business dynamics.
Initially, Kelly felt compelled to adopt masculine traits to succeed in male-dominated industries. However, upon starting her own company, she realized the strength and benefits of integrating feminine energy, such as vulnerability, empathy, and personal connection, into her business approach. This fostered greater employee loyalty and deeper client relationships, leading to more meaningful and impactful work.
Kelly highlights that taking things "personally" in a creative business, contrary to common advice, can be a strength. Her deep emotional investment in her work and her team cultivated a sense of shared ownership and loyalty, which she believes directly contributed to her business's success and growth.
