On this episode of Own It, Christy Hiler talks to Kat Gordon, founder of The 3% Movement. She has spent the last 10 years championing female creative talent and leadership. She’s been called a triple threat; entrepreneur, ad woman and marketing to women expert.
We encourage you to connect with Kat on LinkedIn and follow the great work of the 3% Movement.
Also, join us in our celebration of women and non-binary ad agency owners by rating and sharing this podcast on Apple Podcasts, Audible, Spotify, Stitcher or wherever you get your podcasts. And if you or someone you know is a badass female or non-binary agency owner, we want to know about them. Just drop their information off at our website at untilyouownit.com.
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Kat Gordon made the decision to leave her agency job and start freelancing when she realized the existing agency culture wasn't conducive to her desire to start a family. This allowed her to create the life she wanted without encountering the friction of an unsupportive environment.
Having 25% or more female leadership in the C-suite leads to self-correction of many workplace problems and ensures a more inclusive environment. This principle extends to all forms of diversity, including race, LGBTQ+ identity, and broader life experiences, to foster psychological safety and maximize creative output.
Women should confidently state their value and ask for appropriate compensation for their work, being willing to walk away if their terms are not met. This is based on the observation that men in similar positions often demand and receive higher prices without hesitation.
A business coach can be an invaluable investment for agency owners, helping them articulate values, set boundaries, and navigate the challenges of ownership. The ideal coach creates a safe space for vulnerability and offers insightful guidance without judgment.
