How Josy Amann & Taji Zaminasli of Media Matters Worldwide, Own It
On this week's episode of OWN IT, we’re talking to Josy Amann and Taji Zaminasli of Media Matters Worldwide. Their agency is 20 years old and is a media planning, buying and analytics agency. It has always been independent and women-owned so their experience is a treasure trove for us.
Josy and Taji also trail-blazed the concept of remote work. Media Matters Worldwide has been fully remote since 2005 – long before the pandemic made it necessary for some.
I so loved their perspective and experience that is so valuable. I’m excited for you to learn from them, too.
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Key Takeaways
EPISODE: Josy Amann & Taji Zaminasli of Media Matters Worldwide
1. The Power of Partnership in Entrepreneurship | 00:25:18
For women especially, having a supportive partner who shares similar life stages and understands the challenges of balancing family and career can be crucial for sustaining an agency. The shared journey through parenthood and professional growth provided invaluable mutual support, enabling them to navigate difficulties and celebrate successes together. This partnership fostered resilience and allowed them to continue their entrepreneurial path through challenging years.
2. The Constant Need for Reinvention in the Advertising Industry | 00:18:52
The advertising industry, particularly media, requires continuous adaptation and reinvention. Agency owners must regularly assess and evolve their offerings, how they present themselves, and their overall business model to align with changing industry trends and technological advancements. This proactive approach ensures the agency remains relevant and competitive in a constantly shifting landscape.
3. Humility and Accountability as Foundational Leadership Traits | 00:30:04
Leaders don't need to have all the answers or a perfect plan from the outset. A willingness to admit mistakes, take accountability, and learn from failures is essential for growth. This approach fosters trust with clients and team members, creating an environment where learning and improvement are prioritized over the facade of infallibility.
4. The Importance of Community and Networking | 00:31:00
Building a strong network of peers, including competitors and collaborators, is vital for agency owners. This community provides a platform for sharing experiences, seeking advice, and offering mutual support during both successes and challenges. Recognizing that others face similar hurdles creates a comforting and empowering environment, fostering collective problem-solving and shared understanding.
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