How Jessica Dimcevski from Blurr Bureau, Owns It
This week on Own It we’re talking to Jessica Dimcevski from Blurr Bureau. It is a brand strategy and branding firm Jessica founded in 2022. She also invests in founder-led brands through Blurr, including Flings, an award-winning snack brand found in Target.
Jessica began as a graphic designer in Melbourne, Australia before leading brand strategy at Redscout in New York. There, she led brand strategy and innovation projects across its international audiences.
I so enjoyed learning more about her, her journey to ownership and her thoughts on our industry.
You’ll love this episode.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Loading...
Key Takeaways
EPISODE: Jessica Dimcevski
1. Drawing Inspiration from Rebellious Role Models | [00:04:29]
Jessica Dimcevski's mother, a Macedonian immigrant, demonstrated rebellion by divorcing her husband in a community where it was shunned and then moving her children to a new town for a fresh start, leaving behind her family and traditional community for personal growth and a guru's teachings. This courageous act of self-belief and perseverance deeply influenced Jessica, teaching her that with hard work and resilience, one can overcome significant challenges and achieve seemingly impossible goals.
2. Identifying Your Core Strengths Early | [00:09:18]
Jessica's high school teachers recognized her ability to "connect all the dots" and present information beautifully, recommending graphic design. Despite her initial inclination towards the "crafty" side, her mother's insightful push towards a more business-oriented university program aligned with her innate strategic thinking, which ultimately became a cornerstone of her successful career in brand strategy and agency ownership.
3. The Entrepreneurial Spirit is Often Innate | [00:12:15]
Jessica grew up in a family of entrepreneurs, where almost everyone owned their own business or worked for themselves. This environment normalized the idea of self-ownership and building a business from the ground up, making her own journey into agency ownership feel like a natural progression rather than a daunting leap.
4. Embracing the "Blurry Part" of Building a Brand | [00:17:15]
The name of Jessica's agency, Blurr Bureau, reflects her philosophy of celebrating the journey and the "messy middle" of brand development. She recognizes that clients often come to her when their vision is unclear or "blurry," and her agency's role is to help them navigate this initial uncertainty to achieve clarity and define their path forward.
5. Cultivating Resilience and Starting Small | [00:30:54]
Jessica emphasizes that starting a business requires immense resilience and the ability to adapt to challenges. Her personal experience of hitting rock bottom financially pushed her to formally launch Blurr Bureau. She advises aspiring entrepreneurs to start small, perhaps by freelancing and gradually building a team with complementary skills, rather than being overwhelmed by the idea of immediate large-scale hiring.
View All Episodes
Recent Episodes
