How Jessica Blumberg from hunterblu media, Owns It
This week on Own It we’re talking to Jessica Blumberg from hunterblu media. It was formed in 2018 to make working with a media agency easier for brands and creative agencies, and has blossomed.
Jessica certainly came up through her career on the media side of the advertising industry. She spent time at Crispin Porter + Bogusky before turning consultant, then agency owner.
We talked about her journey, her passion for media and making that component of the advertising world easier to work with and a lot more. This was such an insightful chat. We're sure you’ll enjoy it.
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Key Takeaways
EPISODE: Jessica Blumberg from Hunter Blue Media
1. Introverts can thrive in the workplace by intentionally practicing social skills and leveraging remote work | 00:02:32
Jessica, an admitted introvert, found success in her career by actively developing social skills and engaging in work settings despite her natural inclination towards quietness. She highlights that while introverts may not be the first to speak up, they can be highly successful long-term, especially when they learn to "fake it" in social situations. Remote work has been particularly beneficial for her, allowing her to focus and manage her energy more effectively, as constant in-person social interaction can be draining for introverts.
2. Alternative career paths outside traditional corporate structures are viable and rewarding | 00:06:22
Jessica learned early in her career from a freelancer named Stormy Dykes that a non-traditional career path, like freelancing, was possible. This exposure challenged her preconceived notions, influenced by her parents' traditional careers, that a single, lifelong job was the only option. This understanding later motivated her to explore freelancing and ultimately establish her own agency, recognizing that independence offers more freedom and control.
3. Creating an employee-first culture is a key differentiator and drives business success | 00:33:12
Hunter Blue Media prioritizes an employee-first culture, where staff are rewarded for their work and well-being. This approach leads to lower employee turnover and higher productivity, which in turn benefits clients. Jessica emphasizes that focusing on employee growth and a supportive environment, rather than solely on profit, creates a strong, thriving agency that stands out in a potentially toxic industry.
4. Gaining foundational experience and building a strong network are crucial before launching your own business | 00:34:05
Jessica advises aspiring agency owners to first work at established companies to gain experience, build a professional network, and develop a clear point of view. She credits her and her co-founder's extensive network of creative partners and clients, built over years, as a primary driver of their agency's rapid success. This foundational period provides invaluable case studies and connections that are essential for breaking through in a competitive market.
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