On the first episode of Own It, Christy Hiler talks to Jean Freeman, the owner and CEO of Zambezi, the largest female-owned full service agency in America. We encourage you to connect with Jean on LinkedIn and go check out the some of the really incredible work her agency Zambezi has created, our favorite is Rotten Apples.
Also, join us in our celebration of women and non-binary ad agency owners by rating and sharing this podcast on Apple Podcasts, Audible, Spotify, Stitcher or wherever you get your podcasts.
If you or someone you know is a badass female or non-binary agency owner, we want to know about them. Just drop their information at our website at untilyouownit.com.
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Jean attributes her early experiences of frequently moving as a child to developing independence and adaptability, qualities she identifies as foundational for entrepreneurship. These traits allowed her to navigate difficult situations and choose less expected paths, which are crucial for starting and running a business.
For couples or partners co-owning a business, clearly defined roles and responsibilities are essential. Jean and her husband, Chris, succeed by leveraging their individual strengths and delegating tasks accordingly. Jean focuses on business operations, strategy, and team optimization, while Chris handles new business, company culture, and creative output.
While leadership is a mindset applicable at any stage, ownership involves greater responsibility and a deeper understanding of business fundamentals. Jean highlights that running a company for years before acquiring ownership provided a valuable "long runway" to learn the intricacies, particularly high-level strategy and financial relationships, which are critical from an ownership standpoint.
Having mentors and a strong support network is crucial for entrepreneurial success. Jean credits her father, who transitioned from corporate to small business ownership, and a friend/mentor, Jen McCabe, for guiding her through business concepts, financial strategies, and operational aspects. She emphasizes the value of seeking advice and expanding one's network, as many people are willing to help.
Jean argues that a key differentiator for women-owned agencies is a focus on employee well-being and flexible work arrangements, rather than rigid mandates like five days a week in the office. She believes that fostering an environment that cares about employees, including working parents and those with other responsibilities, leads to a more high-functioning team and better business results.
