This week on Own It we’re talking to Hope Harris Refuerzo from TillSow. It is a fully integrated global storytelling studio. Hope told me they serve the needs of an evolving culture by providing a modern, bespoke experience for companies, brands and artists.
Hope is based in Los Angeles and has a production background and was once a casting director in Hollywood.
We had such a fun conversation about our industry, our challenge with the gender gap in ownership there, and we compared notes as working moms who love to have fun with their kids.
As usual, we learned so much and were so inspired by Hope. You will be too!
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It's essential to mentor and support emerging talent in creative industries, emphasizing their value and contributions regardless of their role. This proactive mentorship helps new creatives understand their impact and worth, especially in environments where their value might not be immediately recognized or celebrated.
Storytelling has a profound ability to influence societies, uphold or break down structures, and shift paradigms. Recognizing this responsibility, creators should aim to tell stories that resonate, provoke thought, and inspire action, whether for environmental causes, human existence, or other important issues.
Women in leadership roles, especially in industries historically dominated by men, have the opportunity and responsibility to build new systems that prioritize different ways of thinking and operating. These systems should reflect diverse perspectives (generational, cultural, and thought) and challenge outdated models to foster a more inclusive and thriving environment for all.
As women, it's crucial to understand and embrace the inherent identity as creators, both biologically and metaphorically. This intrinsic ability to create cannot be taken away, and recognizing it can be a powerful source of strength and resilience, enabling one to thrive despite challenges.
Every individual, especially women in professional settings, possesses a unique value proposition and way of thinking. It's important to acknowledge that these unique considerations are valuable and can impact everyone, even if it requires creatively finding ways to communicate their significance to others who may not have encountered such perspectives before.
