Hi and welcome to the OWN IT podcast, where we celebrate the growing number of (women and non-binary) ad agency owners and talk about buying out of the boys’ club of advertising, one agency at a time.
Today, we’re talking to Haley Hunter of Party Land. Her firm was named the Small Agency of the Year in 2021 by Ad Age and all of us at Cornett love their work.
When Haley was in high school she was asked what she wanted to be when she grew up and her answer was to make ads. She started at a small agency, but shortly after left the business. But the agency life came calling again.
Haley has handled a number of roles and responsibilities at places like Bartle Bogle Hegarty and Fallon. That diversity of experiences helped her see how to run the operations of a business, so she was ready when the opportunity to launch Party Land came to be.
I get energized talking to people with so much knowledge and passion for our business. You will too.
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Establishing clear philosophical principles, such as kindness, trust, generosity, and empathy, from the outset guides decision-making, even in complex business scenarios like intellectual property rights. These core values serve as a filter for actions and interactions, fostering genuine relationships and long-term success.
Creating a work environment that prioritizes the happiness and well-being of employees leads to better work quality and overall success. This involves offering flexibility, understanding personal needs, and actively encouraging work-life balance through policies like unlimited PTO and built-in respite.
Openness and transparency, even about personal commitments outside of work, create an environment where employees feel comfortable and respected. This approach allows individuals to integrate their personal and professional lives, leading to a more refreshed and balanced workforce that can perform at its best.
Accepting that you won't always know everything and being comfortable with continuous learning is crucial for leadership and personal growth. This mindset fosters empathy for clients and colleagues, as everyone is navigating new challenges, and promotes a collaborative environment where problem-solving is a shared process.
