On this week's episode of OWN IT, we’re talking to Haley Dagan from The Written World. As you might expect, her background is as a copywriter and her firm specializes in purpose-driven copywriting and content marketing.
Writing has been a big piece of her journey along the way. In fact, when she worked in the hotel business, she started a travel blog. She then started blogging and writing as a free-lancer which carried her through the pandemic and inspired her taking the plunge into ownership.
I loved our talk, especially when I asked Haley what story she wants to write for our industry. I certainly enjoyed this conversation. I know you will, too.
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Haley emphasizes the importance of pursuing work you're truly passionate about, as it makes the long hours and hard work feel less like a chore. This passion fuels dedication and perseverance, which are crucial for success, especially in ownership.
Being open to both positive and constructive feedback, and viewing every challenge or mistake as a learning opportunity, is essential for growth. Admitting when something isn't working and being willing to pivot quickly allows for continuous improvement and better outcomes.
A significant joy in ownership comes from seeing team members grow, develop their skills, and gain confidence in their roles. Empowering employees to make decisions and take ownership of their client relationships is incredibly rewarding and contributes to the agency's overall success.
Haley aspires to write a story for the industry that showcases female agency owners who are both highly successful in their careers and deeply present as mothers and heads of their families. She argues against the misconception that one must sacrifice one role for the other, highlighting that with intentionality and support, it's possible to excel in both.
The industry benefits greatly from a collaborative, supportive community among female agency owners. This "community over competition" mentality fosters selfless partnerships, leading to better outcomes for clients and the industry as a whole. Being honest about capabilities and referring clients to other well-suited agencies is a powerful demonstration of this collaboration.
