On this week's episode of Own It, we’re talking to Erin Creaney and Tammy Brody of Good Day Collective. They describe the agency as the non-agency agency. That means clients get talent customized for their unique challenges without the overhead of a holding company or big agency.
We talked about their model, their journey to ownership and, of course, the challenge we face in putting more women in the role of agency ownership in the advertising business.
It’s always a joy to learn from smart, innovators in the space. Enjoy this conversation with Erin Creaney and Tammy Brody.
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The biggest hurdle for potential entrepreneurs is the belief that they need to understand every single aspect of running a business before they start. It's more important to leverage others' expertise, asking for help and information on areas you're less familiar with. You likely excel in a few key areas, and building a supportive network can fill in the gaps.
Taking the leap into entrepreneurship is a philosophical and practical challenge. The fear of failure is a major deterrent, but failure often leads to learning and growth. One can always return to a corporate environment if things don't work out. Additionally, be adaptable; don't be afraid to alter your approach, listen to various perspectives, and seek advice to lighten the load of figuring everything out yourself. The biggest regret might be not trying at all.
Design your business around the kind of work environment you want to be a part of, including who you work for and with. For example, implementing a "no-a**hole policy" can significantly impact daily job satisfaction. Spending so much of your life at work means it should be a place that makes you happy and aligns with your values, rather than conforming to perceived industry norms.
