This week on Own It, we’re talking to Elizabeth Rosenberg from The Good Advice Company. Her firm is focused on executive personal branding, thought leadership, and brand positioning and high-level PR strategy. But she also founded a company or project called Chief Spiritual Officer.
We talked about that, her amazing career, being present and so much more. I loved her perspective on closing the gender gap in agency ownership and got smarter and more inspired talking to her. I know you will too!
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Elizabeth emphasizes that one's purpose, life goals, and even what fuels them, are not static but constantly evolving. She advocates for being present in the moment rather than constantly planning far into the future, as this approach has allowed her to embrace her true self and adapt more effectively.
Elizabeth highlights the shift from a competitive mindset among women in the advertising industry to one of collaboration. She shares her experience of partnering with other female agency owners, emphasizing that working together strengthens all parties involved and challenges the old notion that women must step on each other to succeed.
Elizabeth discusses the importance of bringing one's full, authentic self, including less conventional aspects like spiritual health and intuition, into their professional life. She notes that "coming out" with her intuitive mediumship significantly boosted her business, validating the idea that authenticity and self-acceptance can lead to greater success.
For Elizabeth, success has evolved from chasing societal measures like titles and money to prioritizing enjoyment, avoiding burnout, and maintaining personal well-being. She now values the ability to walk away from work when necessary and integrates self-care into her routine, recognizing that personal health is paramount.
Elizabeth strongly advises women in the industry to stop undervaluing their services. She observes that women-led agencies often quote lower prices than their male counterparts, inadvertently suggesting inferior work, and stresses the importance of pricing appropriately to reflect the quality and expertise offered.
