On this week's episode of OWN IT, we’re talking to Elena Robinson of Putney. I’ve been so excited to talk to and learn from Elena since she announced Putney at Ad Age’s Small Agency Conference last year. She’s been at it for a little over a year now, so this is going to be an informative episode.
Elena has been at most of the big agencies in Chicago … Leo Burnett, BBDO and more. But now she’s turned her focus toward ownership. She plays guitar, was a theatre major in college, and worked in television production with the Oprah Winfrey Show … I can’t wait to dig in.
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When launching a business, having a purpose beyond just making money provides motivation during challenging times and serves as a benchmark for the quality and direction of the work. It helps define the company's identity and prevents it from trying to be "all things to everybody."
In today's saturated market, particularly in the production and agency world, specialization is crucial for making a mark and gaining traction. Brands seek agencies with expertise in their specific niche, making it difficult for generalist firms to compete effectively.
Women often hesitate to step into leadership or ownership roles because they feel they need 100% of the knowledge or experience, unlike men who might confidently take on new challenges with less preparation. This self-imposed barrier can cause them to miss critical "windows of opportunity."
True work-life balance isn't about maintaining a constant equilibrium but rather acknowledging and adapting to "ebbs and flows." There will be intense periods of work, but these should be followed by calmer times, and it's essential to prioritize personal life and family when necessary.
Starting a business requires understanding your goals, trusting yourself, and being a "doer" rather than just a "thinker." It's vital to persevere through difficulties and unexpected challenges, as success often comes to those who keep going, even when they feel like giving up.
