How Brittany Woitas of Kōvly Studio, Owns It
On the latest episode of OWN IT, we’re talking to Brittany Woitas of Kōvly Studio. She might have the most interesting career journeys I’ve ever seen. She has been a financial advisor, a family farmer, a teacher and an agency owner. Her parent’s family farm gave her that entrepreneurial spirit.
We walked through her journey and her take on the gender gap in agency ownership. She is just brilliant and this was such a fun conversation. We know you’ll enjoy it as much as we did.
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Key Takeaways
EPISODE: Brittany Woitas of Kōvly Studio
1. The Entrepreneurial Spirit: A Journey of Self-Discovery | [00:06:06]
Brittany shares her diverse career path, from financial advisor to family farmer, then to education, and finally to agency ownership. She highlights that entrepreneurs often possess a drive to create their own path and are not always content with traditional corporate structures. This journey of moving through different fields, including growing up on a family farm, fostered an entrepreneurial spirit and a desire to build something independently.
2. The Power of Specialization and a Clear Vision | [00:08:46]
Early in her agency's growth, Brittany realized the importance of specializing and focusing on a niche. Initially, she was willing to do "all of it," but quickly learned that defining her agency's expertise (strategy and branding psychology) led to significant growth and attraction of ideal clients. She emphasizes the ongoing process of refining this vision and focusing on who they serve and the culture they embody, rather than just growing for growth's sake.
3. Overcoming Subconscious Beliefs and Embracing Leadership | [00:10:37]
Brittany openly discusses how subconscious beliefs initially held her back from fully embracing her potential as a leader and growing her firm. She credits surrounding herself with mentors and a business coach with helping her shed these limiting beliefs and step into her authentic self as a leader. This process of self-discovery and growth was crucial for the agency's success.
4. The "100% Qualified" Trap: Women in Agency Ownership | [00:14:14]
Brittany observes that women often wait until they feel 100% qualified before pursuing new roles or taking significant leaps, such as agency ownership. This contrasts with men, who might pursue opportunities even with only 60% of the required experience. She suggests that this tendency, coupled with subconscious beliefs, contributes to the gender gap in agency ownership. The advice is to "take that off" and choose to believe in oneself, embracing the fact that complete preparedness is not always necessary for entrepreneurial success.
5. Building a Strategic Network (Beyond "Networking") and Protecting Your Process | [00:19:16]
Brittany expresses a dislike for the traditional connotation of "networking" but strongly advocates for building a strategic support system. This network should include individuals who can lift you up, mentor you, and offer diverse perspectives. She stresses the importance of having different types of people in your network—those who offer emotional support and those who provide technical or industry-specific guidance. Additionally, she advises new owners to "protect your process" by clearly setting expectations with clients regarding revisions, responsiveness, and project scope to avoid burnout and ensure a smoother, more transparent experience for all.
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