Today I’m talking to Britt Fero, founder and principal of PB& in Seattle. Her career path took her through large agencies like Publicis, but she eventually knew she wanted to Own it. And does she ever.
Let’s hear more about her journey to ownership and her thoughts on how we can open more opportunities for more women to follow in her footsteps. This is my conversation with Britt Fero.
Thanks for listening to this episode of OWN IT. Be sure to see more about Britt Fero and her agency’s great work at pbandseattle.com.
If you’re enjoying the show, please subscribe, then rate and share it on your podcast service of choice. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at untilyouownit.com.
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The speaker emphasizes that a strong company culture, focused on mutual support and excellence, is crucial. Such an environment, where success is collective and talent is valued without compromising human dignity, deeply influences one's professional path and personal approach to business.
The speaker highlights the importance of constantly questioning why things are done a certain way and asking "why not?" This approach helps identify alternative, more effective methods and drives innovation, pushing individuals to consider new possibilities beyond existing limitations.
Success in business should not be solely defined by conventional industry metrics like size, awards, or specific clientele. Instead, it can encompass different values, such as fostering a loved culture, retaining clients, and working with individuals you respect and admire, ultimately leading to a more fulfilling and ethical business practice.
While focusing on client growth is essential for new businesses, it's equally important to dedicate time and resources to building one's own brand and market presence from the outset. Neglecting self-promotion in the early stages can lead to missed opportunities for long-term growth and recognition.
To increase women's ownership and leadership in business, there must be intentionality in supporting women-owned enterprises, not just based on gender, but on merit and the unique benefits they bring. This includes creating flexible work environments that acknowledge women's diverse roles and offering opportunities for them to gain a "seat at the table."
