This week on Own It we’re talking to Bethany Wilcox from Unusual. She started her firm to help brands stand out. They strive to help their clients be genuinely differentiated. She says they entertain, instead of advertise.
Entertaining is an apt description of Bethany as you will see. She’s full of energy, creativity and ideas. That makes her the perfect guest for us to dive into her journey, her inspiration and her thoughts on closing the gender gap in agency ownership.
This was such a fun conversation.
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Especially as a young woman in the industry, Bethany learned that solid rationale and data are essential. When you have numbers to back your claims, your age or experience level becomes less relevant. This approach helped her gain respect and get promoted quickly.
Women often feel they need permission to be incredible or to speak up. However, Bethany emphasizes the importance of giving yourself that permission. Don't wait to earn your voice; advocate for your ideas and show up confidently. This proactive approach allows you to shape your career and avoid being confined by others' expectations.
Bethany encourages taking risks, viewing them not as scary but as invigorating. Even if an idea doesn't work out, it provides a valuable learning experience and a fun story to tell. Don't be afraid to try new things or challenge the status quo, as these moments can lead to unexpected growth and self-discovery.
A major issue in the industry is the "us vs. them" mentality between clients and agencies. Bethany believes that women, with their natural empathy and caretaking tendencies, can help break down these barriers. By unifying goals and fostering stronger relationships, the industry can create better work and happier people, moving away from toxic environments.
If you feel boxed in your current role, it's not a sign of failure but an opportunity to create your own path. For those who aren't ready for full agency ownership, freelancing is an excellent first step. It allows you to explore new industries, expand your skills, and gain autonomy, ultimately building a career that aligns with your passions and values.
