Today we’re talking to Barbara Pantuso and Lisa Reid from Nimble Works. These sisters started their creative collaboration when they were kids with a fun neighborhood newspaper. But they didn’t always work together. In fact, Barbara started her professional career in the restaurant business.
Lisa’s career was more rooted in writing and marketing creative. Eventually, the entrepreneurial spirit led the sisters into business together. Barbara talked Lisa into joining her in the venture that became Nimble Works which is now an amazing healthcare focused firm blazing new trails in creative and beyond.
We talked about their journeys to ownership and unique perspectives on closing the gender gap in ownership in our business.
I so love learning of different and interesting journeys.
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Many women, like Lisa, are intimidated by the unknowns and potential failures of starting a business. However, you don't need to have all the answers. Instead, have confidence in your ability to figure things out, either by yourselves, with your team, or by seeking advice from your network. Mistakes are inevitable, but learning to navigate them is part of the entrepreneurial journey.
The "rabid growth" mentality prevalent in many agencies, prioritizing constant sales and expansion without regard for human cost, can lead to burnout and deter women from leadership roles. It's crucial to question if such growth is truly worth the personal and societal cost. Redefining success to include sustainable practices and a healthier work-life balance is essential for attracting and retaining diverse talent, particularly women.
Historically, many women felt compelled to hide aspects of their personal lives (e.g., motherhood, caregiving responsibilities) to be perceived as professional. However, a modern, effective leadership style embraces who you are, recognizing that your personal experiences and empathy can enhance your professional capabilities. Creating a work environment that supports authenticity fosters a "nimble" team that thrives on diverse perspectives and experiences.
Entrepreneurship doesn't always have to be a giant leap. You can start small, perhaps by freelancing, gradually taking on more projects, and building a team over time. This "slow build" approach, like a semi-permeable membrane, reduces pressure and allows the business to unfold organically, solving problems as they arise rather than trying to anticipate every potential issue from the outset.
Women often underestimate their own capabilities, focusing only on traditional career paths. However, skills gained from various life roles—such as organizing people, mediating family dynamics, or managing community projects—are invaluable in leadership, team building, and client relationships. Acknowledging these often-overlooked strengths can build confidence and equip women for entrepreneurial success.
