How Ashley Rector of Quimby, Owns It
This week on Own It, we’re talking to Ashley Rector from Quimby. She calls her firm the go-to social media marketing agency for revolutionary founders, CMOs and marketing teams. That word “revolutionary” certainly seems to describe her passion for her clients and this business.
Ashley took a different path to agency ownership. She’s actually an attorney. We talked about that, her journey, and the challenges we face in closing the gender gap in agency ownership. Every one of these conversations is so fun and revealing. We know you’re going to enjoy this one.
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Key Takeaways
EPISODE: Ashley Rector from Quimby
1. Building an Agency with Empathy and Wellbeing at its Core | [00:12:27]
Ashley intentionally built her agency, Quimby, to be a supportive and sustainable workplace, especially given her past experience with a mental health crisis in a demanding career. This includes offering conscious coaching, weekly wellness prompts, and monthly mental health check-ins where workload can be redistributed if a team member is struggling personally. Her largely female workforce benefits from this integrated approach to work-life balance.
2. The Power of Community and Mentorship for Female Agency Owners | [00:20:04]
Ashley emphasizes the importance of mentorship, even if informal, where established female agency owners take time to guide those aspiring to follow in their footsteps. She also highlights the value of organic communities, like a Slack channel she belongs to, where female agency owners can candidly share challenges and insights without feeling like competitors, fostering collective growth and breakthroughs.
3. Start Small and Embrace Continuous Evolution | [00:24:30]
For aspiring agency owners, particularly women, Ashley advises starting small and focusing on immediate, digestible goals, like securing one client. She notes that agency growth involves constant pivots in hiring, client focus, and services. Breaking down the process into smaller steps makes it less overwhelming and reduces perceived risk, allowing for adaptability and learning.
4. Expect to Fail and Learn from Every Experience | [00:25:51]
Ashley's core advice is to anticipate failures and view them as inherent parts of the journey. She encourages embracing fluidity and not being stressed by imperfections, such as content revisions. The key is to learn from these experiences and not hold onto things that aren't working, approaching challenges with a mindset of continuous improvement rather than dwelling on setbacks.
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