This week on Own It we’re talking to Anjali Ramachandran from Storythings. She is based in the UK but is really a global citizen, having lived in many different countries and cities. She told me was always drawn to the colors, vibrancy and stories that advertising had to offer, even as a child.
She has an impressive career journey that included a stop at Nike, and working with brands like Burberry and Warner Brothers. She started Storythings in 2016 to help business-to-business brands tell stories that truly connect with their prospective customers. They do that by helping B2B brands to stay human.
We had such a fun conversation about her journey, her perspective on the industry and her thoughts on closing the gender cap in agency ownership.
Anjali is so fun to talk to. We know you’re going to learn a lot and be inspired today.
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Leaders who provide freedom and responsibility to their team members can foster confidence and enable them to achieve things they might not have thought possible. This approach helps individuals recognize and develop their potential.
Creating platforms and communities where underrepresented groups, like women in tech or advertising, can connect, share advice, and find role models is crucial for their growth and empowerment. These spaces help bridge gaps in inspiration and opportunity, challenging existing "old boy's club" structures.
In an increasingly AI-saturated world where content can feel impersonal, B2B brands must prioritize staying human and fostering genuine connections with their audience. This involves moving beyond traditional campaign-based marketing to sustained, human-centric content that resonates deeply and builds long-term brand affinity.
Being broadly interested in many different fields and topics, like a "magpie" drawn to shiny things, is a strength, not a lack of focus. This wide range of interests allows for making lateral connections between seemingly disparate areas, leading to innovative ideas and approaches in creative industries like marketing and media.
Acknowledging and taking responsibility for mistakes demonstrates humility and fosters a culture of learning and growth. This approach not only makes one a better person and leader but also allows for rectifying errors and understanding capabilities, which is crucial for building a successful and evolving agency.
