This week on Own It, we’re talking to Aliza Freud from SheSpeaks. That’s not only the name of her agency, but she also hosts the SheSpeaks podcast, so we’re turning the tables on her as the guest today.
Aliza started SheSpeaks in 2007 amid the social media marketing boom. The firm is the largest, most diverse community of female consumers and influencers in the U.S. It is an award-winning agency that is part community, part influencer marketing firm and part marketing agency.
We talked about her journey and perspective earned from not only leading an agency, but having conversations with other smart women on her podcast. We had so much fun. You will to as you listen.
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Cultivating gratitude for one's life experiences and accomplishments can lead to a desire to be in service to others. This perspective shifts focus from self-criticism to finding meaningful ways to contribute, whether in personal or professional life.
Developing empathy by putting oneself in another person's shoes and actively listening is crucial for effective leadership, strong relationships, and overall understanding. It helps to set aside ego and personal reactions to genuinely comprehend others' experiences.
While being early to an industry or market can be seen as advantageous, it often involves significant challenges such as "swimming upstream." Entrepreneurs may need to educate potential clients about their offerings and justify their existence before even beginning to sell, making the initial stages particularly arduous.
Influencers excel at marketing because they inherently understand their audience and communicate product benefits from a consumer perspective, rather than just listing features. This approach resonates more deeply with potential customers, leading to more effective campaigns.
Women often face a pay equity gap and are less likely to negotiate for themselves due to a cultural inclination towards consensus-building. It is critical for women to learn and apply effective negotiation strategies to ensure they are fairly compensated for their work and contributions.
