We're airing an encore presentation of OWN IT today in honor of a recent accomplishment by Libby Brockhoff from Odysseus Arms. We talked to her first almost one year ago about her path to ownership which included a stint working for James Patterson, some of the biggest agencies in the world, then founding Mother. That firm just recently won the D&AD President's Award!
Libby since moved on to found Odysseus Arms with her husband and partner.
Enjoy our revisit with one of the true visionary agency leaders today on the show.
You can find Odysseus Arms' amazing work online at O hyphen Arms dot com (o-arms.com). And be sure to connect with Libby on LinkedIn.
I’m Christy Hiler. We’ll talk again soon … On Own It!
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Internships are crucial for students to gain practical experience and understand career expectations. They allow individuals to test different fields, learn what they enjoy (or dislike), and build essential professional skills. For businesses, internships offer fresh perspectives, help cultivate future talent, and provide a means to connect with younger generations, enriching the company culture and informing strategic decisions.
Creative individuals, especially those from underrepresented groups, benefit significantly from having "backers"—mentors or sponsors who believe in their potential and advocate for their ideas. Unlike fields with objective metrics (like accounting spreadsheets), creativity is subjective and vulnerable, requiring support and belief from others to flourish and gain traction.
Agency ownership in the modern era is constantly dynamic. Challenges include continuous forecasting, proactive new business development, cultivating talent relationships, and adapting to the changing expectations and demands of employees, who now hold more power in shaping work-life balance and workplace culture. Owners must also navigate the increasing direct influence of consumers on brands and the reduced hierarchical layers within client organizations, requiring agencies to be agile and responsive.
Younger generations, like Millennials, Gen Y, and Gen Alpha, offer immense hope and potential for positive change. They are inclusive, understand the value of collaboration and experience, and are driven to rewrite traditional workplace norms and governmental representation. Actively listening to their perspectives and valuing their input is crucial for driving progress in both business and society.
A significant measure of success in leadership is not just personal fulfillment but actively working to improve the industry for future generations. This involves initiatives like inclusive internship programs, dedicated mentorship, and leveraging one's network to uplift others, particularly those from underrepresented communities. Small, consistent efforts, like spending 15 minutes to help someone, can collectively drive substantial positive change.
