How Danielle Wiley of Sway Group, Owns It

Hi and welcome to the OWN IT podcast, where we celebrate the growing number of (women and non-binary) ad agency owners and talk about buying out of the boys’ club of advertising, one agency at a time.  Today, we’re talking to Danielle Wiley of Sway Group. Daneille launched her agency in the middle of the social media and blogging boom of the mid-2000s because she wanted to help fellow bloggers earn more and find better representation in the marketing world. Almost 20 years later, she has one of the most successful and widely recognized influencer marketing firms in the business. Danielle and I got into lots of interesting topics as we talked about the courage to become an owner, facing the fear and uncertainty of ownership, and the power of mentorship and support for those of us who do own, and those who aspire to.  Yet another amazing female owner to inspire you. Thanks for listening to this episode of OWN IT. Learn more about Sway at Make sure to connect with Danielle on LinkedIn as well.   If you’re enjoying Own It, please subscribe, then rate and share it on your podcast service of choice. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at


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